/ Product Engineering and UX Design

Empowering a world-leading crypto-financial platform with a fast growing new user base

Our client is a Virginia-based global, full-spectrum, digital asset wealth management platform powering around 100,000+ customers and millions of monthly transactions. Their product allows customers to connect their bank accounts and “round up” the transaction to the nearest dollar and invest that money in cryptocurrency. The MatchPoint team re-engineered the client's app and designed a brand new UX to result in a 60% increase in user signups in 6 months.

Background

Engineering a crypto product and redesigning its UX can be imperative for boosting its intuitiveness, eliminating its redundancies, and increasing its user-friendliness ultimately. UX is one of the key factors in making a finance app more accessible to the users and thereby more mainstream in the market. The user experience that our client's blockchain technology-based app offered was riddled with issues that made it hard to navigate for a majority of its users. Matchpoint Solutions redesigned its complete user experience across mobile and web and implemented the new application platforms within just 6 months to enable a 150% increase in customer growth.

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Business Need

The client wanted to make their app's UI easier to use for their customer. While their app was popular, the UI was difficult to use, and the backend processes were fragile and prone to failure. The signup process also suffered from a high abandonment rate and overall, the product delivered a poor user experience. The client needed their application platforms redesigned and fast.

Solution

MatchPoint Solutions used its global delivery model to redesign the customer’s user experience and application platform end-to-end, develop the new app rapidly and with a superior UX, and implement it across native iOS, Android, and web. At the same time, MPS redesigned the backend platform to scale and be more fault-tolerant.

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The Approach

As a trusted transformation partner, MatchPoint Solutions used its global delivery model in the US and India to redefine the client app's user experience out-and-out through a complete redesign of the application platform. We began with usability testing on their current app to identify the pain points for their users. Post the comprehensive analysis, we built a new design for both Mobile and Web versions of the application and tested the new UI with users. At the same time, we also redesigned the platform to be hosted on Google Cloud. With our prompt expertise, we were able to implement the new apps across platforms in less than 6 months.

Value Delivered in numbers

With our global delivery model, expert consultation and strategy, and fast execution, we delivered value to our client that was amply quantifiable:

  • 6 weeks: Within which the redesign for the customer's app was completed.
  • 6 months: Within which the implementation for the new app and the backend was finished.
  • 90% reduction: In abandon rate for new customer signups.
  • 150% increase: In customer growth for the client.
  • 60% increase: In user signups in 6 months.
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Impact

The MatchPoint team completed the redesign for the customer within 6 weeks and went on to implement the new app and backend in the following 6 months. The project resulted in a 90% reduction in abandon rate for new customer signups and a 150% increase in customer growth.

An overview of MatchPoint

We have been delivering game-changing transformation solutions for the fastest-growing companies globally since 2006. Our work has been helping businesses scale fast and drive excellent ROI through our flexible delivery models, global perspectives, and localized expertise.

Why choose MatchPoint?

We are passionate about our clients' success and always strive to deliver them the greatest value through services that drive fast and incredible ROI, improved efficiencies and profits, superior experiences, and complete satisfaction with decisions and investments.

Engagement that prioritizes convenience.

Our Flexible Delivery Model uniquely combines boutique-level focus with a global scale and abilities to enable Onsite, Offsite, and Offshore solutions for our clients.

Expertise that serves excellence.

Our deep expertise gathered from over 500+ customer engagements in 12+ countries by a diverse talent of 2200+ best-in-class consultants ensures client success anywhere in the world.

Execution that enhances experiences.

We have been the preferred transformation partner for the fastest growing companies including many Fortune 500 businesses for 16 years, and our 100% client retention rate today is just one way to measure the continuous value and exceptional service we provide.

How MatchPoint can help you

We offer a wide range of industry-focused onsite, offshore, and nearshore services. Check out our complete portfolio here.

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